Many thanks to anibee for this lovely opportunity!
If you have been around Plaza Singapura lately, have you seen the wonderful denim additions in JRunway?
Still keeping all that denim a surprise, eh.
When I reached, their staff were already hard at work: promoting the show to passer-bys and getting people to take shots to be showcased in their denim contest.
For this event, JRunway has especially collaborated with Kurashiki Fashion Centre from Japan. The company hails from "Kurashiki" a local city in Okayama, well-known for manufacturing denim products. Many reputable brands were featured during the show namely:
Delay by Win&Sons
Each brand had a short video introducing the brand, their uniqueness in type of cotton used, dyeing, manufacturing process and even in their design! What better way to showcase the comfort and fit of denim than a fashion show? Kurashiki Fashion Centre, JRunway enlisted the help of students from Laselle to strut their stuff!
On a very random note, when I received the camera to take photos with, I noticed that it was running out of battery D: Did it last through the fashion show? Check out our selections from the show below to find out!
Denim with muscle shirts!
The fashion show had 3 themes: Denim with muscle shirts, Full denim style and denim mix and match! Which style is your favourite?
Full denim style
And the girls!
Interested retailers and brand owners were treated to a complimentary tea session over at Canelle. For me, I headed over to their pop up showroom outside their store. All invited guests and media were treated to iced lemon tea and colourful macarons!
Food is always delightful!
I also received a file with fact sheets introducing the participating brands and companies, as well as a CD detailing the brands and retail prices.
Ongoing for that day only was their streetsnap denim contest! You could stand to win a pair of jeans worth $300! Check out the album here: https://www.facebook.com/media/set/?set=a.455515074518433.101689.160426484027295&type=1